The Need to Use Research When Promoting Road Safety

It is both a sad and dangerous fact that the majority of people who use roads — and who doesn’t? — very mistakenly assume that they know a lot about road safety.  However, taken overall, it is a very complex subject about which only a very few top experts even come close to knowing it ‘all’.

The wreckage from the crash that cost James Dean his life. Ironically, this was just after he had made some PSA announcements for the National Safety Council about highway safety.  (Wikimedia Commons)

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