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Road Safety USA article about ‘Attitude’ published on Forbes

Road Safety Culture and Attitude in the USA

We are delighted to let our readers know that Forbes has published an interview with Eddie Wren, our Executive Director at Road Safety USA, regarding the comparisons between both attitude and road safety culture in the USA and Europe, and the impact these issues have on crash and casualty figures here in the States.

In Norway, it is an everyday event to see some of the vulnerable road users bending the rules, like this skateboarder riding among traffic on a major street, but not once did we see any hostility or impatience from drivers in the vicinity.  They simply slowed down and gave such people plenty space.  In terms of safety, it was wonderful to see.   (Copyright image, 2019.)

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Better US Road Safety Culture may be as Important as Vision Zero

Just yesterday, we posted excerpts and our comments regarding the Road Safety Annual Report 2019, and America’s poor performance by comparison with the vast majority of other developed nations.

This is what?  “My pick-up is bigger than your car, so I’m coming across!”?  (Copyright image, 2017.)

It has long been known that one of the key features in highway safety is the overall attitude of the people in the region or country concerned — the ‘road safety culture’.
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Road Safety Lessons from Norway – Introduction

Road safety lessons from Norway?  Are you asking yourself:  “Why Norway?”  If so, the answers — those that are visible to anyone that looks — are a revelation.

A motorhome / RV / camper van on top of one of the bridges on the Atlantic Road, in Norway.
Beautiful, sweeping bridges (two-way traffic) over a series of inlets on the evocatively-named ‘Atlantic Road’, on a stormy day, south west of Trondheim. And as suggested by the RV at the top of this bridge, Norway is a touring paradise.   (Copyright image, 2019.)

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