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Combatting Drunk-Driving in the USA

Back in 1992, the World Medical Association [WMA] recommended that no country in the world should permit drivers to have a blood-alcohol concentration [BAC] higher than 0.05 percent, on the basis that medical research had proved anything above this level created an unacceptable level of risk.

In countries which have led the battle against deaths and injuries caused by drinking and driving, the push now is to change the safety culture until people reach the point where they accept the wisdom outlined in this excellent advertisement from the Heineken company.

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An Excellent, Uncompromising Message about Drinking and Driving

In the 1960s, as a boy still at home with my parents, I started to see early road safety messages on British television, and key among these were film clips about not drinking alcohol and then driving.

The following decade, I joined the police — first in a three-year cadetship in which college played a major role, then as an officer.  And during those early police years, I started to more fully understand the tragic devastation caused by people who drink alcohol before driving.

 The video above is from 1978, my second year on Traffic Patrol

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